Persado Generative AI White Paper

Generative AI has captured significant attention from investors and enterprise leaders—so much so that IBM projects a 4X increase in Gen AI investment between 2023 and 2025. With marketing poised to be one of the earliest adopters, CMOs are at the forefront of leveraging this technology to drive value across the enterprise.

To support marketers in this effort, this white paper outlines key strategies to ensure Generative AI investments deliver measurable results.

This paper covers:

• Introduction

• What Is Generative AI, and How Can Marketers Use It?

• How Generative AI Can Increase Marketing’s Impact

• Choosing the Right Generative AI for Your Marketing Goals

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The CMO’S Guide to Achieving Impact With Generative AI.pdf

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