Persado Blog Posts + Two Pager

Within the go-to-market department at Persado, I was responsible for developing educational and promotional content for the launch of "Dynamic Motivation," an innovative cart/checkout tool powered by Generative AI and Motivation AI. I also participated in the launch of "Essential Motivation," an AI tool that generates compelling messages across all digital channels. Both product launches aimed to target retailers in the B2B market.

Persado Blog Post 1_Personalization.pdf

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Persado Blog 2_Reduce Cart Abandonment with Generative AI.pdf

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Persado Dynamic Motivation for the Online Cart.pdf

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