HealthTech Product: FreeStyle Libre Technology (Diabetes Health)

Brief: Help differentiate “which product is for who” within our FreeStyle Libre Portfolio

Deliverable: Create patient personas to bring to life example patients that would be good candidates for FreeStyle Libre 2 and FreeStyle Libre 3. Using these personas, the salesforce should be able to quickly describe to a healthcare professional how they should segment patients for each of the products.

Audience: Healthcare professionals (i.e., endocrinologists/specialists) who see patients who could benefit from FreeStyle Libre 2 or FreeStyle Libre 3.