HealthTech Product: FreeStyle Libre 2–Competitive Detail Aid

Deliverable: Develop a HCP-focused detail aid for global markets/areas that reinforces the FreeStyle Libre 2 system’s global leadership position over the Dexcom G6 system.

Audience: Primary care physicians, endocrinologists, diabetes nurses, and diabetes specialists who may be questioning whether to recommend the FreeStyle Libre 2 or the Dexcom G6 to their patients with diabetes looking for a continuous glucose monitoring system.