Littmann Stethoscopes: A Bold New Identity

As part of the rebranding effort for 3M™ Littmann® Stethoscopes, I leveraged the newly established Solventum tone of voice and verbal identity to craft a refreshed brand narrative that reflects both its heritage and its future-forward innovation. This process required a strategic balance between maintaining Littmann’s legacy as the gold standard in auscultation and infusing the brand with Solventum’s dynamic, confident, and human-centered communication style.